Whiter Than White offers a number of different teeth whitening solutions however there flagship product – The Whiter Than White Teeth Whitening Kit – is their top seller.

The big difference with Whiter Than White is that each customer receives a custom scalloped whitening tray which is unique to the user. Having taken an impression of your teeth at home, you then send your dental impression to the Whiter Than White labs where a professional dental technician will use the cast to create a whitening tray that perfectly fits your dentures.

The advantage of this is that when the whitening tray is then applied with the whitening gel you achieve a much more consistent result and the tray does not cover the gums.

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Despite the obvious advantage of a perfectly sculpted whitening tray, this system does have its negatives.

Firstly the time – once ordered you have to wait for delivery, make your impression and then wait for your cast to be sent to their labs, turned into your unique whitening tray and then returned to you (turn around is approximately 24hrs).

Second is the cost – at £99, Whiter Than White isn't a cheap option however for those that have struggled with normal whitening trays and not received consistent evenness this is the perfect solution.

Each Whiter Than White kit includes free UK delivery, the custom made whitening tray, 6 syringes of tooth whitening gel (notably you can choose from a strong or sensitive gel), four applicator tips, a shade guide and an instructional CD ROM. Orders come with a 30 day full refund guarantee.

The Whiter Than White website is clean and straight forward offering detailed information about each product as well as a list of frequently asked questions, dental articles, customer feedback and references to their exposure in publications such as the Daily Express, Daily Mail, The Times and the Sunday Mirror. Support is avaliable by phone, email and also by snail mail.

For those with a larger budget and the need for a custom made whitening tray, Whiter Than White provides an excellent, durable product that will achieve good, even results. Unfortunately with its higher cost and relatively expensive refill syringes, it narrowly misses out on our top award.

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The ProWhiteSmile website features a number of different teeth whitening products including the highly popular ‘Dental White’ by Dr George however they are not an authorised online retailer.

Their main product focus is on ProWhiteSmile Deluxe System (their own brand product) which includes a formulated 23% Carbamide Peroxide gel (most dentists use 10-22%) which is a rather abrasive yet effective way of bleaching the teeth. Each ProWhiteSmile Deluxe System comes with a 10ml syringe (with enough gel for 40 sessions), 2 whitening trays, a hygiene tray storage case as well as a full colour instruction booklet and tooth shade guide.

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Priced at £20.99 with an additional £1.99 for the cheapest delivery option, ProSmileWhite is competitively priced however with only 40 treatments per purchase (and with further gel refills starting at £14.99) the price simply can’t compete with ‘Dental White’ which, despite being marginally more expensive, offers an impressive 200 treatments.

Unfortunately the ProWhiteSmile website is a huge let down and feels extremely amateurish and out dated. Distorted product images, lack of product information on the order page as well as offsite payment processing makes for a poor customer experience however ProWhiteSmile do offer comprehensive support via telephone, email and post.

Due to a poor quality website, a lack of detailed product information and a limited amount of gel resulting in a much higher price point over a prolonged period of usage there are better, more cost effective teeth whitening resolutions available.

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Rapid White is a popular brand – unfortunately unlike some of the competitor products we’ve reviewed you cannot buy it directly through their website however Boots are a recognised and approved retailer.

The key difference with Rapid White is that it’s a non peroxide method of teeth whitening hence making it ideal for those with sensitive teeth and gums however due to this, you cannot expect to achieve as quick or as effective results as you would from stronger teeth whitening gel (as reflected in some of the customer testimonials on the Boots website).

Notably due to the difference in gel type, Rapid White is not directly comparable to other competitor products however still manages to achieve some good results.

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A weeks supply of Rapid White allows you to whiten teeth by up to 3 shades within the 7 day period. The Rapid White Brightkit Starter Kit costs a meer £7.99 and consists of the accelerator (stage one of the whitening process which contains a sodium chlorite solution), a tube of whitening gel (used for stage two of the treatment) as well as two whitening trays, a tray container and teeth whitening colour chart.

The Rapid White website is very professional visually however unfortunately contains a lack of information about each specific product they offer. Enquiries can only be made via email but Rapid White cannot (as mentioned) be purchased directly through their website.

In conclusion Rapid White is the perfect teeth whitening product for those that suffer from sensitive teeth. Whether purchasing a 7 or 14 day supply, Rapid White is excellent value for money and available through your local Boots store or Boots.com – an added advantage is you can also gain Boots points when purchasing this product.

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